Financial Services Public Relations Agency Profile: Centropy PR
With financial services companies looking for rapid expansion and increased media profiles to engage new investors, TechBullion caught up with Steven George-Hilley, founder of the financial services public relations agency. Centropy PR to discuss communications trends and the latest developments.
âThe financial services industry is an incredibly fast-paced and competitive environment, and public relations campaigns can play a crucial role in how successful new businesses are in raising funds and attracting new investors to their cause,â says George-Hilley.
Since its launch in 2017, Centropy PR has quickly established itself as a leading financial services public relations agency offering its clients specialized services in crisis communication, fundraising, profiling and investor relations. . The company now employs more than 10 full-time financial technology and financial services public relations experts who are responsible for bringing clients into key holdings such as FT, Forbes and City AM.
“Our first client at the time was a crypto and blockchain provider, from there we added wealth management providers and capital markets specialists and our portfolio continued to grow.” Centropy PR’s financial services clients also include accounting firms, personal finance and payments specialists, and international credit providers. The company works with a mix of clients, from startups to established global brands.
âA lot of the companies we work with are startups launching a new product or service. They want to build awareness of their brand, create a Google footprint and make more noise through social media, âsays George-Hilley. âTo achieve this, our team strives to develop compelling research and ideas while ensuring that our customers have a key voice on the big issues facing the industry. We pride ourselves on delivering eye-catching results that drive traffic, customers and commitment to the brands we represent, âhe said.
As a financial services public relations agency, Centropy PR represents a very exciting market. As the global financial services market continues to grow, independent economic forecasts suggest an increase from $ 20.4 trillion in 2020 to $ 22.5 trillion in 2021 this year, at current rates. Additionally, the market globally is expected to grow to over $ 28.5 trillion by 2025 as the economy recovers and market conditions improve.
Recent published research suggests that in 2019 the financial services sector contributed Â£ 132 billion to the UK economy, or 6.9% of total economic output. The sector was largest in London, where half of the industry’s output was generated. The UK financial services sector was the ninth largest in the OECD in 2019 in terms of its share in national economic output.
Research shows that the financial services sector has been more resilient to the economic impacts of the Covid-19 pandemic compared to other sectors of the economy, in part because workers find it easier to work from home.
Still, times can be tough. In November 2020, the sector’s economic output was 3% below pre-pandemic levels. In November, 25,000 jobs of financial services employees were on leave (2% of eligible jobs) compared to 13% in the economy as a whole. 24% of financial services employers were employees on leave. The financial services industry has claimed around Â£ 447million under the leave scheme until December 31, according to official data.
âFor financial services companies, now is the time to invest in public relations services, for growth, especially after the chaos of the Covid-19 pandemic,â said George-Hilley. âGetting the right kind of headlines and media coverage is absolutely critical to how customers will see and interact with your products, so it’s an essential step towards positive growth. “
Centropy PR is a leading financial services public relations agency, working with established global startups and brands