Paytm IPO – Digital ecosystem offering inclusive access to financial services: ICICI Direct


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ICICI Direct IPO Report

The network effect of One 97 Communications Ltd. (Paytm) creates lasting benefits through profitable acquisition of consumers and merchants; strengthen the platform by strengthening the engagement and loyalty of consumers and merchants; build products with high monetization at low acquisition cost.

The Paytm brand is India’s most valuable payment brand, valued at $ 6.3 billion and remains the easiest way to transact through multiple methods.

Paytm focuses on consumers and merchants who have limited access to financial services products, have massive scale, are significantly under-penetrated, and have tremendous growth potential.

A key strategic objective is to develop its consumer and merchant credit activities, including the Paytm Postpaid and wealth management offerings.

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